Marketing
Strategy, campaign objectives, audience, offers, content, distribution and publishing.
// digital_corporate_branding
Xigen Creative
Corporate brands, built for the digital world.
Marketing decides what your business needs to say. Xigen makes sure it looks, feels and sounds like your business.
04pillars
05core packages
∞consistency
// the_boundary
We are not your marketing department
Your marketing team decides what your business needs to communicate, who it needs to reach and why. Xigen ensures how that communication looks, feels and sounds remains consistent with your brand.
Marketing decides what your business needs to say. Xigen makes sure it looks, feels and sounds like your business.
Xigen
Brand identity, visual language, creative direction, digital brand systems, templates and consistency.
Working together
Your marketing team communicates. We keep the brand consistent.
The promise
Your brand, consistent everywhere it matters.
// four_pillars
Strategy → Identity → Digital → Creative
Four pillars. One coherent practice: digital corporate branding.
01 · Define
Brand Strategy
Positioning, personality, messaging and tone of voice.
02 · Build
Corporate Identity
Logo, colour, typography, visual language and guidelines.
03 · Digitalise
Digital Branding
Website, social kits, email, documents and digital experiences.
04 · Guard
Brand Creative
Campaigns, marketing creative and ongoing brand support.
Define the foundation
Brand Strategy
- Business & brand discovery, market & competitive context
- Positioning, personality, messaging direction & tone of voice
- Deliverable: Brand Strategy & Messaging Guide
Before we design how you look, we define who you are.
Explore Brand Strategy →
Build the identity
Corporate Identity
- Logo system, colour, typography & visual language
- Corporate applications — guidelines included as part of identity
- Deliverable: Corporate Brand Identity System
More than a logo. A complete identity built to be recognised — protected by brand guidelines.
Explore Corporate Identity →
The heart of Xigen
Digital Branding
- Digital brand system — colour, typography & components
- Website branding & design — developer-ready files, not development
- Does your digital presence look and feel like the same company?
Make every digital touchpoint feel like the same organisation.
Explore Digital Branding →
Recognisable social presence
Social Media Branding
- Profile identity, post templates, stories & reels
- Social typography, colour & voice — not social media management
- Deliverable: Social Media Brand Kit for marketing teams
Make every post feel like the same organisation — without social media management.
Explore Social Media Branding →
Beyond the feed
Digital Corporate Communications
- Email signatures, templates & newsletters
- Presentations, proposals, profiles, reports & brochures
- Internal communication templates
Every communication should look like it came from the same organisation.
Explore Digital Communications →
Campaign creative, brand-first
Digital Campaign Design
- Marketing owns target, offer, objective, media & budget
- Xigen designs campaign identity, key visual & channel assets
- Social, banners, ads, email creative & presentation assets
The client's marketing team defines the campaign. Xigen translates that campaign into branded creative.
Explore Campaign Design →
// rebrand
Your business has evolved. Has your brand?
A high-value engagement · scoped to stage & complexity
Many businesses already have a logo. They don’t need another mark — they need to change how they are perceived. Rebranding moves from audit and repositioning through refresh, redesign or full rebrand, digital rebrand and rollout.
- Brand audit
- Digital & corporate review
- Strategic repositioning
- Identity refresh
- Redesign or full rebrand
- Messaging update
- Brand guidelines
- Digital rebrand
- Social & web direction
- Communications templates
- Rollout roadmap
- Transition guidance
// brand_creative_partnership
Brand Creative Partnership
Not social media management. Your marketing team provides campaign objectives, content, strategy, offers and publishing schedule. Xigen provides creative direction, brand application, design, adaptation and consistency.
Essential
Occasional creative requirements
Agreed monthly capacity for social graphics, corporate documents, simple marketing creative and presentations.
Growth
Regular marketing activity
Social and campaign creative, digital advertising, presentations, website graphics, templates and brand consistency support.
Corporate
Ongoing high-volume creative support
Dedicated creative capacity — campaigns, communications, website creative, brand governance, new templates and priority turnaround.
Your marketing team communicates. Xigen keeps the brand consistent — social creative, campaigns, documents, presentations, email, website graphics and brand adaptations. Scoped after consultation.
// packages
Packages & Engagements
Structured engagements for where your brand is today — and where it needs to go.
- 01 · Start Foundation Define it
- 02 · Identify Identity Build it
- 03 · Digitalise Digital Brand Take it online
- 04 · Transform Corporate / Rebrand Align everything
- 05 · Maintain Creative Partner Stay consistent
Core engagements
From first definition through full organisational alignment.
01 · Brand Foundation
Define who you are
Before we design how you look, we define who you are.
- Brand discovery & business understanding
- Audience & competitor context
- Positioning & value proposition
- Brand personality & messaging
- Tone of voice · Brand Strategy & Messaging Guide
02 · Corporate Identity
More than a logo
A complete identity built to be recognised — with guidelines that protect it.
- Logo system · colour · typography
- Visual language & imagery direction
- Corporate applications
- Brand guidelines
03 · Digital Brand
Take it digital
Take your corporate identity into the digital world.
- Brand identity & digital brand system
- Website visual direction & design
- Social media brand kit & templates
- Digital communications · email · presentations
- Digital brand guidelines
04 · Corporate Brand
One identity. Every touchpoint.
One identity. Every touchpoint. One recognisable organisation.
- Brand strategy · corporate identity · guidelines
- Digital brand system · website design
- Social brand kit · digital communications
- Corporate applications · campaign templates
- Brand rollout direction
05 · Rebrand
Your business has evolved. Has your brand?
For established businesses that have outgrown their identity.
- Brand & digital presence audit
- Strategic review & repositioning
- Identity refresh or redesign
- Digital rebrand · communications · rollout
- Updated guidelines
Also available
A lighter digital entry — or ongoing brand creative alongside your marketing team.
Digital Brand Starter
We already have a brand. We need it to work online.
For businesses with a logo or identity but a weak or inconsistent digital presence.
- Digital brand audit & identity review
- Digital brand direction
- Social profile assets & templates
- Email signature · presentation · document templates
- Basic digital guidelines
Brand Creative Partnership
Your marketing team communicates. Xigen keeps the brand consistent.
Recurring creative support — not social media management. Essential · Growth · Corporate.
- You provide: objectives, content, strategy, offers, schedule
- Xigen provides: direction, design, adaptation, consistency
- Social, campaign, documents, presentations, email, web graphics
- Essential · Growth · Corporate
Investment follows scope. Ongoing creative plans are tailored to monthly requirements. Talk to us for a proposal.
// lead-in
Get a Complimentary Brand Review
Not sure whether your brand is working as hard as your business — especially online? Request a complimentary brand review and we’ll highlight practical opportunities to strengthen consistency across digital and corporate touchpoints.
This is a high-level review designed to highlight opportunities, not a full strategy engagement.
Ready to build a brand that reflects the business you've become?
Tell us where the brand sits today — we’ll map the right service or package after a conversation.