Marketing owns the campaign
Target, offer, objective, media and budget stay with your marketing team.
06 — Digital Campaign Design
Xigen · Campaigns
Marketing owns the campaign — target, offer, objective, media and budget. Xigen designs the campaign identity and creative system so every asset belongs to the same brand.
Your marketing team decides what to say and who to reach. We create the visual concept and creative system — campaign visual → social → website banner → email → ads → presentation — all one brand.
// who_its_for
Teams with a campaign message who need creative that launches, persuades and stays consistent with the brand system.
How we run it: Message brief → concept routes → key visual → channel assets → delivery pack.
Target, offer, objective, media and budget stay with your marketing team.
Campaign identity and creative system that protect the brand.
Social, banners, ads, email and decks designed as one set.
The client's marketing team defines the campaign. Xigen translates it into branded creative.