Digital brand system
Colour, type and components that extend corporate identity to screens.
03 — Digital Branding
Xigen · Digital
Does your digital presence look and feel like the same company?
The heart of Xigen. We translate corporate identity into a Digital Brand System and Website Branding & Design — so every screen feels unmistakably yours.
What it includes
Digital Brand System + Website Branding & Design. We provide design and digital brand direction — not software development.
Xigen provides website design and digital brand direction. Website development can be provided by the client's development team or an appointed technology partner.
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Digital ColourScreen-optimised colours, UI hierarchy, backgrounds, text, buttons, states and alerts.
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✓
Digital TypographyWeb type, heading hierarchy, body, captions, buttons and navigation treatment.
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✓
Digital ComponentsButtons, forms, navigation, banners, tables and other components as the digital expression of the brand.
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✓
Website creative directionVisual direction, page layouts, landing pages, responsive design and content presentation.
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✓
Website visual designBrand-consistent UI and imagery direction — how the site looks and feels, not how it is engineered.
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✓
Developer-ready filesDesign handoff your developers or tech partner can build from. Development is not included.
// who_its_for
Built for businesses ready to be taken seriously
Brands with a strong identity that need digital surfaces to match — websites, components and digital rules.
How we run it: Brief → digital brand rules → website creative direction → visual design → developer-ready handoff.
Website branding
Creative direction and visual design that feel like the same company.
Design, not development
We design how it looks and feels — your team or partner builds.
Consistency online
Your brand, consistent everywhere it matters — including the website.