Everyday
Business cards, letterheads, email signatures, social profiles and templates.
// checklist
Xigen Insights
Brand identity checklist: what you actually get
More than a logo. A complete identity system built to make your business recognisable — here’s what that means in deliverables.
TL;DR
A usable brand identity is a system: logo variations, colour, typography, visual language, applications and guidelines. Skip the system and every campaign reinvents the brand from scratch.
Clients often ask for “a logo.” What they need is a visual system — so presentations, social, stationery and signage all look like the same serious business. Before design, strategy answers what the brand needs to mean. Then identity makes it visible.
1. Logo system
- Primary logo
- Secondary logo and symbol / mark
- Horizontal and stacked versions
- Monochrome, light and dark versions
- Clear-space and minimum-size rules
2. Colour system
- Primary and secondary colours
- HEX, RGB, CMYK — Pantone where required
- Do / don’t examples for real backgrounds
3. Typography
- Primary and secondary typefaces
- Heading hierarchy and body usage
- Usage guidelines your team can follow
4. Visual language
- Graphic elements, shapes and patterns
- Iconography and image direction
- Layout principles so applications stay coherent
5. Brand applications
Corporate
Presentation and document templates — the files teams open every week.
Guidelines
Logo, colour, type, spacing, incorrect usage, imagery and applications in one reference.
Deliverable
Complete Corporate Brand Identity System + Brand Guidelines — not a single PNG.
Strategy still comes first
If you don’t yet know who you’re for or how you should be positioned, start with Brand Strategy — discovery, audience, positioning, personality, messaging and tone — then move into identity.
Where Xigen helps
Our Corporate Identity service covers the system end-to-end. Packages like Brand Foundation and Corporate Identity make the scope clear. From there, Digital Branding takes the system into the real world.
Want this applied to your brand?
We’ll build the system — not just a mark for the folder.