Primary & secondary marks
Full lockups, icons, and clear-space rules.
01 — Identity
Xigen · Identity
Digital Identity Branding & Management
A complete visual system — mark, color, type, and guidelines — so your brand feels sharp and consistent on every screen and sheet of paper.
Your brand, unmistakably you
Digital identity is the foundation of everything else we build. We design logos, palettes, and typography that scale from favicon to billboard — then lock them into guidelines your team can actually use.
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✓
Logo, color palette & typographyPrimary and secondary marks with a palette and type system built for digital and print.
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✓
Cross-platform consistencyOne look across web, social, email, and documents — no more random remixes.
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✓
Icons, illustrations & motionCustom visual language that makes your brand feel alive and modern.
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✓
Responsive, adaptable designAssets that work on every device and format without losing clarity.
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✓
Digital brand guidelinesA living reference for your team and partners so the brand stays clean.
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✓
Letterheads & stationeryLetterheads, docs, and print collateral that feel as premium as your site.
// who_its_for
Built for teams who need this now
First-time brands, refreshes, and companies whose assets no longer match across web, social, and print.
How we run it: Discovery workshop → direction routes → final system → guidelines + file handoff → optional website/social rollout.
Color & type system
Digital-ready values and hierarchy for web and docs.
Brand guidelines
A short, usable PDF/reference your team will open.
Stationery starters
Letterhead and core print templates as scoped.