Logo systems
Full lockups, marks and clear-space rules that scale.
02 — Corporate Identity
Xigen · Identity
Build the identity people recognise.
More than a logo. A complete identity built to be recognised — logo, colour, typography, visual language, applications and guidelines.
What it contains
Deliverable: a Corporate Brand Identity System — including brand guidelines as the system that protects the identity — so marketing, employees, printers and partners all work from the same standard.
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Logo SystemPrimary, secondary, mark, variations, light/dark and mono versions, clear-space, minimum size and incorrect usage.
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Colour SystemPrimary and secondary palettes with HEX, RGB, CMYK and usage rules.
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TypographyPrimary and secondary typefaces, heading hierarchy, body type and usage rules.
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Visual LanguageGraphic elements, patterns, shapes, iconography, photography and illustration direction, layout principles.
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Corporate ApplicationsBusiness cards, letterheads, email signatures, presentations, proposals, profiles, reports, digital documents, signage and vehicle direction as scoped.
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Brand GuidelinesOne document that keeps everyone speaking the same visual language — foundations, logo, colour, type, imagery, digital and social usage, tone of voice.
// who_its_for
Built for businesses ready to be taken seriously
Companies that need more than a logo file — they need a visual system people remember.
How we run it: Brief → direction routes → refined system → applications → guidelines & handoff.
Colour & type
Systems built for screens, documents and print.
Visual language
Motifs and imagery direction that make the brand feel owned.
Guidelines included
Usable rules your team, printers and partners can follow.