Not management
We create the brand kit. Your marketing team publishes and manages the channels.
04 — Social Media Branding
Xigen · Social
Make every post recognisably yours.
Not social media management. A Social Media Brand Kit — the visual and communication framework your marketing team uses to represent the brand consistently.
What you get
Deliverable: a Social Media Brand Kit handed to your marketing or social team — so they can publish without diluting the brand.
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✓
Profile IdentityProfile imagery, covers and banners for LinkedIn, Facebook, YouTube and other platforms as scoped.
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✓
Post Design SystemTemplates for announcements, promotions, education, insights, quotes, events, recruitment, testimonials and more.
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✓
Stories & ReelsStory templates, reel covers, branded overlays and motion direction where applicable.
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✓
Social TypographyHeadline treatment, body, captions and graphic hierarchy for social formats.
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✓
Social ColourBackground usage, accents, text colours and photography treatment for feeds.
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✓
Social VoiceCaption tone, terminology, communication style and CTA language aligned to brand strategy.
// who_its_for
Built for businesses ready to be taken seriously
Teams that already own content and calendars — and need the visual system that keeps every post on-brand.
How we run it: Audit channels → profile identity → template system → social guidelines → kit handoff.
Template systems
Reusable layouts so every format still looks like one company.
Profile presence
Banners and profile assets that earn trust at first glance.
Voice aligned
Social language that matches the brand strategy, not random captions.